“Can we make a book about Legos?”
That question from our six-year-old is where TaleBuilder started. Before this, we built products at Microsoft, Stripe, Uber and Zynga.
It started with a backpack full of books. Every day, our six-year-old came home from school with leveled readers, carefully grouped to match his reading ability. He loved them. But we noticed something: the books could not keep up with his curiosity, and he was starting to outgrow the level he had been placed in.
There is only a limited set of books at each reading level, and our son wanted to read about space, how machines work, Legos, the human body. His three-year-old sibling wanted to see their favorite toys on the page. No shelf can offer that for every child, at exactly their level, updated as they grow.

So we built TaleBuilder together as a family. Our kids helped dream up features, tested stories, and inspired Tailyn, the fox who co-writes every book.
What we are trying to do
- 1.Give children a way to see their own ideas become a real book.
- 2.Follow every interest, from dinosaurs to how the body works, at the level the child reads today.
- 3.Make reading something kids ask for, because the story is theirs.
If your kid has a question like ours, that is a book.
Create a Book